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Immerse founder Alex in a wooden sauna with illuminated benches
Meet Alex, Co-Founder of Immerse

Origin Story

Born from a shared passion for wellbeing and a drive to challenge the status quo, Immerse is the creation of lifelong friends Alex O’Keefe and Dan Ramsden.

As fathers and former athletes, we’ve seen firsthand how connection, recovery, and intentional living shape a better life, not just for us, but for our families. What began as the Self Made Mind Podcast, exploring stories of resilience and high performance, naturally evolved into The Immerse Podcast, and then into something even bigger.

Immerse is our response to a culture that moves too fast and connects too little. Through premium saunas, cold therapy, and meaningful conversations, we’re building spaces, and a movement, designed to bring people back to what matters most.

Immerse Barrel sauna with Finish sauna design book in front of it
Designed with Saunologia colour plate

From first sketch to final installation, we deliver fully bespoke sauna solutions, designed, built, and installed with zero hassle for you.

Whether you’re a homeowner, architect, or developer, we manage every detail: concept design, materials, drawings, construction, and seamless delivery. Our process is completely hands-off for the client, no chasing contractors, no guesswork, just beautifully executed results.

To ensure every sauna meets the highest standards of tradition and performance, we collaborate closely with Dr. Lassi Liikkanen, one of Finland’s leading sauna experts and author of “The Secrets of Finnish Sauna Design.”

This isn’t just craftsmanship, it’s culture. Backed by science. Built for life.